3 Types Of Quizzes To Generate Leads For Your Business

Do you think about quizzes when you think about marketing campaigns? When it comes to digital marketing, you need to be a bit on the creative side. Let’s face it; there are almost 1.3 billion websites and that’s a lot of competition to climb above to be seen.

Okay, so a little scare tactic there. Depending on the sector, there will be a lot less. However, you have to do a lot to get the attention of your prospective customers.

That’s where a dependable digital marketing strategy can make the difference.

Read my disclaimer to find out why I get wine money if you click on links to products I recommend.

Tech tools might be overwhelming but you need them to get people to visit your website. They will help you show your offer, generate leads, and sell. In other words: get more customers, make more sales.

That’s the goal, right?

You know, even in the B2B (business-to-business) world, your website needs to have some kind of interactive element to it. Sure you can have a ‘subscribe to my newsletter’ option. But what if you could have something a little more fun, informative and useful?

Well, you can with a quiz lead generation tool.

Your website needs to have some kind of interactive element to it. Click To Tweet

Online Quizzes

Online quizzes have become quite popular lately. You might think that not everyone will want to play along and answer a quiz online. But, you’d be surprised. In fact, quizzes are all the rage right now as a marketing tool for two reasons:

  1. They’re not difficult to answer, (well some aren’t!)
  2. People don’t mind taking them because they’re engaging

Ultimately, for your business, they serve the purpose of capturing visitors’ info so you can:

  • Build your mailing list.
  • Carry out market research
  • Create a content plan
  • Offer your product or services

The best thing about these quizzes is your visitor doesn’t need to use too much muscle power.

Fancy testing your digital marketing skills? Of course you want to, take the quiz, now!

Take the digital marketing quiz. Take the Digital Marketing Quiz to find out if you’re a beginner, a pro or a little something in between when it comes to your digital marketing knowledge.

Let’s explore the three types of quizzes that get the job done.

The Ego Quiz

Think you know a lot about well, everything? The beauty of the Ego Quiz is that it feeds off of those people with this ‘know-it-all’ personality.

You can assist with feeding those egos by constructing a quiz that’s quick and easy to fill in. Sure, throw in a twist or two. So you can build up the ego, shatter it with a toughie that only quantum physicists could answer. But then bring it back to ‘easy’.

The main thing to keep in mind here is that you don’t want to scare people off, but you do want them to spend some time on your site. You want to keep it light, fun, and a tiny bit challenging.  I use Interact to create my quizzes and in the platform you’ll see these types that fit really well with the ‘Ego’ style quiz. Try these types:

  • What Type Of Business Owner Are You?
  • What Kind Of Blogger Are You?
  • What Kind Of Leader Are You

Depending on how many quizzes you create and the objective of them, you can give quiz takers the option to skip filling in their email address to see the result.

screenshot skip to see results

The Controversial Quiz

This is the type of quiz that can generate a ton of response—if it is played out correctly. Timing can be critical on this one because what you’re actually doing is working on opinions.

Everyone has one.

The hook that keeps this kind of quiz alive is that you can draw from current events, pop culture, or whatever you desire.

The hook that keeps a controversial quiz alive is that you can draw from current events, pop culture, or whatever you desire.Click To Tweet

The more ‘fun’ the quiz, the more likely people will participate. And the results can make for some great content pieces at a later date. For lead generation, nothing beats this form of digital marketing. The key, however, is to keep ‘em short and sweet, yet exciting enough to encourage conversation, like these:

One thing to note with Interact, is they have a quiz and a separate poll feature. This means you spend less time setting up something that requires just one answer!


The Assessment Quiz

This is typically the only type of online quiz where you would be upfront and indicate that to see the results of the quiz, an email address is required. This is what makes this one different from the other two quizzes.


Well, this is the one where you’re quizzing and teaching at the same time. If you take a look at the ‘Test Your Digital Marketing Skills‘ quiz I’ve created, it’s made up of the following:

  • 10 questions
  • An explanation of each question
  • Uses a series of imagery to match most of the questions

Seems simple enough right? But here’s the thing. Using the Interact quizzes platform along with ActiveCampaign, each question answered is given a tag when they enter my mailing list.

This gives a lot of opportunities to target people who take the quiz with the relevant information.
So everyone that gets a question wrong can be entered into an automation of a 5-series email that teaches about that topic.

Imagine an accounting company. If there’s a new regulation that’s come out that their customers need to know about, they could make a quiz about it and create an automated campaign to ‘educate’ those who got some questions wrong.

Online quizzes are just one of many tools that can produce the thumb stopping scroll. They do much more for your business and your bottom line. Isn’t this enough to make you want to explore them?

Over to you

Will you use quizzes in your marketing campaigns? Take the quiz before you decide.

image of quiz digital marketing

About the author

I’m Tara-Tamiko and I help successful small businesses integrate winning digital marketing transformation strategies in 90 days, so they can increase sales and retain customers without tech overwhelm. Find out more, schedule a Deep Dive Strategy Session.

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