Understanding social media and which platforms to delve into as you start out can be a bit difficult; to say the least. Maybe a food analogy might help.Facebook biscuits
Facebook is like chocolate biscuits (cookies) that you keep in your cupboard; nothing nutritional about them, but they are pure decadence, and okay to eat if you have one or two. However, you keep going back at least eight times during the day; until there’s nothing left to consume.
Instagram is like, well like food! Instagram users have uploaded a whopping 100,214,864 photos with the #food hashtag. (Source: http://iconosquare.com as of April 2014). So if you can work a good food angle in your photos, you’re already on to a chicken dinner winner! (Terrible puns, sue me!) )
LinkedIn Sunday roast
LinkedIn is like a Sunday roast dinner; you don’t eat it often, but when you do, you’re completely satisfied, especially when those roast potatoes taste just like mama used to cook them.
Google+ is like healthy organic biological food; you would love to say that you eat them! You know they are super good for you, but you just don’t get around to buying them, even though you can see your friends eating them from time to time.
Twitter is like peanuts, dried fruit or small snacks that you keep on your desk during the day: Easy to consume, healthy, and you can pick, pick, pick all day until you feel full, but still need to eat something hearty.
YouTube is like the foods you see chefs create on reality TV shows. They use simple ingredients to make complex dishes and you want to try to recreate them, but you think the steps to achieving it is way too difficult.
The beginning of the menu.
Translating the Social Media into food analogies is the most direct way to help you see the direction for your business to go. Benefits can be achieved through different food variants. This might be easy to set up, but you need to understand your current business state. You need to know the health benefits of each food to help you figure out what social media to use for your business, what kind of food to chew and your end goal. With all of these, you can turn it to reality and guide you to success.
We really don’t have a choice on whether we do Social Media, the question is how well we do it?
Can you share any other analogies that can help us understand the different social media platforms? Tweet me!