Not every great writer is a copywriter
There's more to copywriting than being able to turn your hand to writing a good story. You might have a sharp journalistic style of writing, or you're a killer content writer; it's not the same as copywriting.
Writing that sells is writing that feeds.
To sell your business, product, brand, or service, the words must come together in a way that makes people open their minds to what you’re offering and, eventually, their wallets to buy. This is where good copywriting comes to play.
Go to my portfolio to read a collection of my written work
Types of copywriting I can provide you with:
- Website text
- Landing pages
- Lead magnets
- Video tutorial transcripts
- Instructional manuals
- Technical manuals
- Operations manuals
Not to be confused with translation, transcreation is the method of taking a piece of copy and adapting the style, tone, and concept to a localised language.
I offer this service for copywriting translated from Spanish to English for businesses who sell to an English-speaking market.
In the UK, we say:
"You're pulling my leg."
A direct Spanish translation would be laughed at. And you would laugh at the translation of the Spanish version in English:
"You're taking the hair."
The point is, if you sell to English-speaking countries, I can transform your text to persuasive copy for your target audience. That's transcreation.
I'm a British born English speaker, certified in TESOL (teaching English as a foreign language) and can write in localised language. Having lived in the USA briefly and worked for multinational companies, I also write in American English.
Whether you want the 'u' out of 'colour' (British English) or the 'z' in 'organized' (American English), I provide a copywriting and transcreation service to make sure your words sell your business and customers buy, buy, buy.
Wonderfully witty, competent creative copy
Whatever the subject matter, Tara has the knowledge and tools to create clever and convincing copy for your brand. A stickler for detail (they don't call her the bullet-point queen for nothing!) Tara will always go the extra mile for her clients.